Breaking the Stereotype: Destigmatizing Male Clients in the Med Spa Space

In recent years, the wellness and aesthetics industry has seen a quiet yet powerful shift: more and more men are seeking out med spa treatments. From skin rejuvenation to Botox, laser hair removal, and body contouring, men are embracing self-care and investing in their appearance — and it's time we normalize it. 

Yet, despite the growing interest, many men still feel hesitant to walk through the doors of a med spa. Why? Because society has long painted aesthetic treatments as something only for women — a luxury rather than a form of personal care. That outdated narrative is not only unfair, but also inaccurate. Confidence has no gender. 

Where the Stigma Comes From 

For decades, marketing around skincare and aesthetics has been heavily geared toward women. Magazines, commercials, and now social media have created a world where self-care is branded as feminine. Men who prioritize their appearance are often labeled as vain or insecure, when in reality, they are simply caring for themselves the same way they might hit the gym or eat clean. 

This stigma creates a barrier — one that discourages men from seeking treatments that could genuinely improve their confidence, skin health, and overall well-being. 

Changing the Narrative 

At UPKEEP Med Spa, we believe aesthetic care is for everyone. Our goal is to create an environment where male clients feel just as welcome and understood as our female clients. That starts with education, transparency, and personalized care. 

When men understand that treatments like Botox aren’t about looking “frozen” but about softening deep lines that may make them appear tired or stressed — perspectives shift. When they learn that facials aren’t just about pampering but about clearing congestion, treating acne, and preventing aging — they begin to see self-care as practical, not performative. 

What Men Are Getting Done — and Why 

Some of the most popular treatments among male clients include: 

• Botox ("Brotox"): To soften forehead lines or crow’s feet without altering facial expression. 

• Laser Hair Removal: Especially popular for back, chest, or neckline grooming. 

• Hydrafacials & Deep Cleanses: For managing oiliness, acne, and congestion. 

• Body Contouring: For stubborn fat pockets that won’t budge with diet or exercise. 

These aren’t vanity projects — they’re about refinement, not reinvention. And often, they’re about enhancing what’s already there. 

Building a More Inclusive Space 

If you’re a provider or practitioner, here are a few ways to make male clients feel more comfortable: 

• Use inclusive language in marketing and consultations. 

• Show representation in before-and-after images and social content. 

• Offer discreet consultation options or after-hours appointments for those who value privacy. 

• Normalize the experience — talk about treatments for men the same way you would for women. 

Final Thoughts 

Everyone deserves to feel confident in their skin. By challenging the outdated stereotypes around men and med spas, we open the door for a more inclusive, empowered approach to self-care — one that leaves room for everyone at the table (or treatment chair). 

So here’s to the guys booking that facial, smoothing those frown lines, and taking their skin seriously. You’re not just welcome here — you belong here.